STRATEGY.
COMMUNICATIONS.
EXECUTION.
SERVICES
Reformation Strategies helps candidates, campaigns, businesses, nonprofits, and advocacy organizations build the message, reach the right audience, and execute the plan.
We do not believe in one-size-fits-all campaigns. Every race, issue, and organization has its own audience, budget, timeline, and path to success. Our job is to help you understand the terrain, sharpen the message, and move people to action.
what we do
Every race, issue, and organization are important. We combine strategic insight, research, creative, and technology to help you connect with voters and move public opinion, and win.
CAMPAIGN STRATEGY
Services Include:
Winning campaigns need more than signs and slogans. They need a plan.
Reformation Strategies helps candidates and committees build practical campaign strategies based on the district, the voters, the issues, the opposition, and the resources available. From early planning to Election Day execution, we help campaigns stay focused on the voters and decisions that matter most.
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Campaign planning
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Message development
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Voter targeting
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Opposition contrast
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Coalition strategy
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Budget planning
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Timeline and calendar development
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Candidate positioning
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Get-out-the-vote strategy
POLLING AND VOTER RESEARCH
Services Include:
Good campaigns make decisions with data, not guesses.
We help campaigns, organizations, and public affairs efforts understand what voters think, what issues matter, where support stands, and which messages can move the numbers. Research should not sit on a shelf. It should guide strategy, creative, targeting, and voter contact.
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Benchmark surveys
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Message testing
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Issue polling
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Voter priority research
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Name ID and favorability tracking
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Ballot testing
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Persuasion analysis
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Turnout and voter-file analysis
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Survey writing and interpretation
DIRECT MAIL AND CAMPAIGN DESIGN
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Voters are busy. Your materials need to be clear fast.
Reformation Strategies creates campaign mail, palm cards, signs, digital graphics, logos, and campaign branding designed to get noticed and understood quickly. We focus on clean design, strong hierarchy, simple messaging, and persuasive contrast.
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Direct mail
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Walk cards and palm cards
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Yard signs and large-format signs
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Logos and campaign branding
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Issue graphics
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Endorsement graphics
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Fundraising materials
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Print-ready campaign design
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Copywriting and message refinement
DIGITAL ADVERTISING
Services Include:
Digital advertising works best when the message, audience, and creative all line up.
We help campaigns and organizations build targeted digital programs that support persuasion, name ID, turnout, fundraising, and issue advocacy. The goal is not just to run ads. The goal is to reach the right people with the right message at the right time.
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Digital strategy
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Voter-targeted advertising
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Social media advertising
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Issue and advocacy ads
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Retargeting campaigns
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Video and graphic ad creative
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Landing pages
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Message testing
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Digital reporting and optimization
WEBSITES
Services Include:
A website should make you look credible, current, and easy to understand.
We build clean, practical websites for candidates, campaigns, businesses, nonprofits, and public affairs projects. Whether the goal is to inform voters, capture leads, raise money, collect signups, or explain an issue, the site should support the larger strategy.
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Campaign websites
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Candidate bio pages
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Issue pages
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Landing pages
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Donation and signup pages
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Business and nonprofit websites
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SEO copywriting
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Website structure and messaging
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Basic site refreshes and redesigns
VOTER CONTACT
Services Include:
Winning campaigns need more than signs and slogans. They need a plan.
Reformation Strategies helps candidates and committees build practical campaign strategies based on the district, the voters, the issues, the opposition, and the resources available. From early planning to Election Day execution, we help campaigns stay focused on the voters and decisions that matter most.
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Text messaging
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Phone scripts
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Telephone town halls
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Voter surveys
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Live ID programs
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Volunteer scripts
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GOTV programs
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Chase and turnout communications
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Follow-up messaging
STRATEGIC COMMUNICATIONS
Services Include:
Sometimes the campaign is not an election. Sometimes the campaign is an issue, a reputation, a public fight, or a story that needs to be told clearly.
We help organizations, businesses, nonprofits, and public affairs clients define their message, respond to challenges, and communicate with the audiences that matter most.
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Message development
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Public affairs strategy
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Issue advocacy
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Crisis communications
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Press and media strategy
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Speech and statement writing
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Opinion and editorial content
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Stakeholder communications
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Brand positioning
CAMPAIGN
MANAGEMENT
Reformation Strategies has worked on over 100 winning campaigns across the country either as a consultant, campaign manager, or vendor.
Our secret to winning is being selective. We never take on a campaign we don't think can win, and we limit the number of campaigns we run each cycle so we can ensure our candidates have our full attention in addition to the resources they need to win.
We're happy to talk to you over the phone, buy you lunch in person, or sit down at the office to get to know you and find out if we're the right fit for you.
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PRINT AND DIRECT MAIL
Reformation Strategies knows that while direct mail might seem like a dinosaur to some, it's also part of a winning campaign, because it's popular with the most reliable voter demographics.
Reformation Strategies has won multiple Reed awards for our Direct Mail campaigns and can handle your direct campaign mail from start to finish including design, print, and mail. We also produce campaign palm cards, rack cards, newspaper campaign ads, campaign business cards, campaign event flyers, and more.
Let Reformation Strategies help your direct mail stand out, let you know who to target, and help grow your campaign win.
DIGITAL MARKETING
Digital Marketing and Online Advertising can be a complex task but Reformation Strategies is here to help.
When some consultants say digital advertising, they just mean Facebook. However, a true digital marketing campaign should not only place your ads on social media, but on other platforms as well.
Reformation Strategies can get you on the right social media platforms, make sure your banner ads are displayed on traditional websites, and get your videos seen through OTT advertising in platforms like Hulu, YouTube, and more.
SOCIAL MEDIA MANAGEMENT
Every brand needs an effective social media strategy to help stand out in a sea of digital options. Reformation Strategies can help bring you navigate the social media marketplace and optimize your current social media strategy.
The goal of social media is not just to increase your following, but to create more engagement. If your voters aren't interacting or showing any engagement, the size doesn't matter.
Let Reformation Strategies help develop your social media strategy that not only increases your following but also engagement. We offer full service social media management from start to finish and are waiting for your call today.
CAMPAIGN WEBSITES
Reformation Strategies designs and develops websites for our own clients along with a host of other campaigns.
Our goal is to give you a clean campaign look but to also help you track who is visiting your site, how long they spend there, and where they came from.
Reformation Strategies wants to make sure you are at the top of the search results by helping with Search Engine Optimization, digital advertising, and browser search results.
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TARGETED VOTER DATA
Collecting Data is one thing, knowing how to use it is another. You have customers, but do you know who they are?
Reformation Strategies is here to set up a databasing system for you or improve your current database and make it more user friendly and effective.
Reformation Strategies uses effective microtargeting strategy to target likely voters and integrate them into your current campaign platform.
LIVE, AUTOMATED, AND IVR PHONES
We offer every form of campaign calling you can imagine.
Reformation Strategies can provide your campaign with physical phone units, app based volunteer campaign calling, auto dials, and live calls via our call centers.
Reformation Strategies also offers Town Halls over the Phone, Full Service Two Way Text Messaging Service, and Campaign Office Phones.
VIDEO PRODUCTION
Every campaign needs quality visual production and Reformation Strategies is here to help you get it.
Reformation Strategies can help you with video shorts, campaign commercials, promotional materials, campaign shorts, and campaign videos.
Websites see visitors stay twice as long when a campaign provides quality video content. Reformation Strategies is here to help you craft the right content with the perfect, professional look and feel.
CAMPAIGN DEPLOYMENTS
Reformation Strategies has knocked on well over a million doors and collected hundreds of thousands of live voter surveys in the field.
When you need more boots on the ground to help boost your campaign and connect with live voters in person, Reformation Strategies is here to help.
Wherever your campaign is, and whatever it is, we are standing by to collect signatures, register voters, or knock doors in your state.
POLITICAL
POLLING
Reformation Strategies is proud of our polling and has been featured in Breitbart.
One of the most important things that every campaign needs is to know exactly where they stand. Reformation Strategies is standing by to help get you the right advice today and fine out just where your campaign stands.
Reformation Strategies has been polling for over a decade on everything from local to national races. We'd love to help your campaign win by getting you the right advice and information in your hands today.
TEXT MESSAGING
Did you know an estimated 96% of text messages get read? That is a considerably higher number compared to the average email open rate, which is often less than 25%.
Reformation Strategies can help you connect with voters anywhere in the country with our peer to peer text platform.
Peer to Peer Text Messaging allows you to market directly to potential consumers and have them interact with you in real time. Let them know about the latest sale, keep them up to date on your campaign, or engage them directly and ask them what they think.
EMAIL MARKETING
Just because you send an email doesn't ensure it gets read. There are a variety of factors that help improve your performance when it comes to marketing to voters.
Depending on your campaign, the things that affect your open rates can include time of day, subject line, number of send per week, and many other factors.
Reformation Strategies can help you manage and grow your email subscriber list and market to them in the most effective manner possible. Reformation Strategies is ready to help you connect with voters and raise campaign funds with our campaign email marketing.
