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Reformation Strategies, formerly SoCo Strategies, was founded in 2011 and is a full service strategic communications firm designed to help campaigns, businesses, and non-profits achieve their goals.

We have helped campaigns and clients all over the country. Along the way "RefStrat" has worked for Kasich for America, consulted for the American Conservative Union, and advised Rick Santorum for President, among others.​

We have also worked in the non profit and corporate fields for clients like Champion Healthcare, Friends of Big Brothers, Big Sisters of Southern Nevada, Dixon Golf, Value Village, and Savers Thrift Stores. 

In 2020 alone, our team knocked on over half a million doors, collected over 100,000 voter surveys in the field, and racked up some serious air miles in the process. We are also honored to have been the recipient of multiple Reed Awards during each of the past two election cycles for our Direct Mail work.

Zachary Moyle

President and Pollster

Zachary Moyle

Zachary Moyle has a strong management background in a variety of different fields and is a skilled political operative. He has managed all aspects of campaigns, including media relations, issue advocacy, and grassroots strategy, and has held several senior political and non-profit positions over the last decade.  Moyle has been quoted in over 100 different news outlets including USA Today, The Boston Globe, and The Atlantic in addition to being a guest on networks such as NPR and PBS.

Zac’s background was in retail management before transitioning into politics during in 2004. Since then, he has worked closely with several high profile political organizations and campaigns, most notably serving as Executive Director of the Nevada Republican Party where he helped engineer Nevada's early caucus during the 2008 Presidential campaign, and for the National Republican Senatorial Committee in 2010.


Moyle founded SoCo Strategies in 2011, a full service strategic communications firm designed to help campaigns, businesses, and non-profits achieve their goals. As Principal, Moyle served as Regional Delegate Director for Kasich for America, consulted for the American Conservative Union, and advised Rick Santorum for President. Moyle served as Director of Operations for Friends of Big Brothers, Big Sisters of Southern Nevada, and currently works with corporate clients like Dixon Golf, Value Village, and Savers Thrift Stores.


In his spare time Moyle teaches Bible Study and enjoys sports, history, and spending time with his wife of 14 years, Tammy, and their young children Landon, Piper, and Dylan.

Zac "Oso" Guymon


Zac Moyle John Kasich

Zachary “Oso” Guymon is a skilled ground operative and top-notch researcher. Guymon cut his teeth at the local level winning with a Republican in a Ward where Democrats outnumbered Republicans by two to one.


He continued to hone those skills working as part of the Ted Cruz for President team and being a close advisor on one of the most targeted Congressional Districts in the Country. He has helped to craft policy and inform countless elected officials on national and local issues. Guymon currently specializes in social media and digital content, the new political battlefield.


Zachary has worked on every level of campaigns. He has experience on municipal, state, federal races, as well as experience working with nationwide political action campaigns. He brings a wealth of knowledge and experience to the table. 

His wonderful wife and friends have given him the nickname Oso, which means “Bear” in Spanish. He served a two-year mission in the Central American country of Honduras and is fluent in Spanish.

Ryan Cervantez
National Grassroots Director

Ryan Cervantez is a battle-hardened advocate for grassroots movements. Commencing his political journey as a dedicated volunteer canvasser, Cervantez has progressively ascended the ranks in each campaign cycle. Currently overseeing our national grassroots program, he has successfully directed statewide operations in multiple states during the past two campaign cycles.

Having served as a statewide director for Gun Owners of America and Faith and Freedom Coalition, Ryan is an adept grassroots specialist in voter engagement. His expertise extends to training operatives in various states and contributing to the development of a national Voter contact software program employed by successful campaigns nationwide.

With experience across all levels of campaigns, Ryan holds a special affinity for local politics. Personally knocking on over a hundred thousand doors and supervising a team that knocked on over 600,000 doors in the last cycle alone, his commitment to grassroots engagement is unparalleled.

Having earned a BA in Political Science from the University of Nevada, Las Vegas, Ryan leads various political research and data analysis initiatives to enhance client services. Beyond his professional endeavors, Ryan dedicates part-time hours to substitute teaching in the Clark County School District. He is deeply rooted in his community and outside of politics finds joy in church activities, community service, and the rhythm of swing dancing. 

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