Reformation Strategies, formerly SoCo Strategies, was founded in 2011 and is a full service strategic communications firm designed to help campaigns, businesses, and non-profits achieve their goals.
We have helped campaigns and clients all over the country. Along the way "RefStrat" has worked for Kasich for America, consulted for the American Conservative Union, and advised Rick Santorum for President, among others.
We have also worked in the non profit and corporate fields for clients like Friends of Big Brothers, Big Sisters of Southern Nevada, Dixon Golf, Value Village, and Savers Thrift Stores.
In 2020 alone, our team knocked on over half a million doors, collected over 100,000 voter surveys in the field, and racked up some serious air miles in the process. We are also honored to have been the recipient of multiple Reed Awards during each of the past two election cycles for our Direct Mail work.
President and Pollster
Zachary Moyle has a strong management background in a variety of different fields and is a skilled political operative. He has managed all aspects of campaigns, including media relations, issue advocacy, and grassroots strategy, and has held several senior political and non-profit positions over the last decade. Moyle has been quoted in over 100 different news outlets including USA Today, The Boston Globe, and The Atlantic in addition to being a guest on networks such as NPR and PBS.
Zac’s background was in retail management before transitioning into politics during in 2004. Since then, he has worked closely with several high profile political organizations and campaigns, most notably serving as Executive Director of the Nevada Republican Party where he helped engineer Nevada's early caucus during the 2008 Presidential campaign, and for the National Republican Senatorial Committee in 2010.
Moyle founded SoCo Strategies in 2011, a full service strategic communications firm designed to help campaigns, businesses, and non-profits achieve their goals. As Principal, Moyle served as Regional Delegate Director for Kasich for America, consulted for the American Conservative Union, and advised Rick Santorum for President. Moyle served as Director of Operations for Friends of Big Brothers, Big Sisters of Southern Nevada, and currently works with corporate clients like Dixon Golf, Value Village, and Savers Thrift Stores.
In his spare time Moyle teaches Bible Study and enjoys sports, history, and spending time with his wife of 11 years, Tammy, and their young children Landon, Piper, and Dylan.
Dave McGowan has worked in government for well over 20 years at various levels. Over those years Dave ended up working for some big names like Senators John McCain, Ted Cruz, and Rick Santorum.
Dave loves Nevada and has since honed his skills at the local level, where he worked to help put three Republicans on a heavily Democrat Las Vegas City Council. His roles and titles have included everything from Field Director to Chief of Staff. Although McGowan has worked on national campaigns and in other states, few know more about Nevada, and specifically Clark County, as Dave does.
Dave is a travel enthusiast and a proud father of four, two amazing sons, and two incredible daughters. He loves his Philadelphia Eagles, LSU Football, and of course, the Las Vegas Golden Knights.
Zac "Oso" Guymon
Zachary “Oso” Guymon is a skilled ground operative and top-notch researcher. Guymon cut his teeth at the local level winning with a Republican in a Ward where Democrats outnumbered Republicans by two to one.
He continued to hone those skills working as part of the Ted Cruz for President team and being a close advisor on one of the most targeted Congressional Districts in the Country. He has helped to craft policy and inform countless elected officials on national and local issues. Guymon currently specializes in social media and digital content, the new political battlefield.
Zachary has worked on every level of campaigns. He has experience on municipal, state, federal races, as well as experience working with nationwide political action campaigns. He brings a wealth of knowledge and experience to the table.
His wonderful wife and friends have given him the nickname Oso, which means “Bear” in Spanish. He served a two-year mission in the Central American country of Honduras and is fluent in Spanish.